Case Study: Sue Perkins & Penguin Books
East of Croydon: Travels through India and South East Asia
TV personality Sue Perkins’ newest book is inspired by her BBC 1 series ‘The Ganges’.
Launch Sue Perkins’ new book, titled East of Croydon: Travels through India and South East Asia, which was inspired by her BBC 1 series ‘The Ganges’, and drive sales on Amazon and in retail stores.
Target LGBT+ audiences, fans of Sue Perkins, and her numerous TV series through performance marketing campaigns on Facebook and Instagram.
Interesting video snippets and images promoting the book were shared widely on social media, to raise awareness and drive clicks to purchase the book online or in retail stores.
Best-performing creative variations were identified, and we focused on driving user awareness and engagement with that creative.