Case Study: Sue Perkins & Penguin Books
East of Croydon: Travels through India and South East Asia
Target LGBT+ audiences, fans of Sue Perkins, and her numerous TV series through performance marketing campaigns on Facebook and Instagram.
Interesting video snippets and images promoting the book were shared widely on social media, to raise awareness and drive clicks to purchase the book online or in retail stores.
Best-performing creative variations were identified, and we focused on driving user awareness and engagement with that creative.