Should you invest in PPC and SEO?
20-50% of the clicks on search engine results are on organic search listings, and an equal range are on search ads. Search click activity boils down to user intent. Informational and navigational queries usually lead to clicks on organic links. Users who intend to buy are more likely to click a PPC ad. It’s therefore important to do SEO for branding and top-of-funnel queries PPC for sales.
