More time is spent by Internet users on social media sites like Facebook, YouTube, Instagram and Twitter than any other media, and this figure will only continue to rise.
Our social media marketing services are engineered to reach gay and lesbian consumers worldwide on the sites where they spend most time. Over 5 million people on Facebook identify themselves as out gay and lesbian men and women. Sites like Gaydar.co.uk, Gay.com and Gay Romeo get between 350,000 and 900,000 unique visitors each per month. Hundreds of thousands use a range of other social networks.
Ads from mainstream brands tend to target heterosexual consumers only. This is true even for brands advertising on gay destinations online.
This approach isn’t very effective. Research has shown that lesbian and gay consumers respond much more positively to advertising that targets them specifically.
We help brands connect with customers – whether they’re gay, lesbian, bisexual, trans gender or even straight!
Tap into our insight to build campaigns that engage gay audiences and engender loyalty to your brand. Whether you want to target gay youth on Grindr or lesbian parents on Facebook, we’ve got you covered. Our expertise encompasses Instagram, Twitter, Snapchat, and TikTok advertising, influencer marketing, and YouTube video promotion.
Building presence on the leading social networking sites frequented by lesbian and gay consumers. Brand promotion within and across networks.
Attention-grabbing creative design. Spreading fascinating, sexy, even controversial content with true viral potential.
Beyond inert branding. Driving truly proactive brand momentum through greater user engagement and social interaction.
Social media marketing performance is often compared unfavourably to paid search, without accounting for the awareness and branding that the medium builds. Today, we can harness the power of machine learning and data intelligence to turn social into a powerful performance marketing channel where brands can grow revenues and engage LGBT consumers genuinely.
