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Engage LGBT Consumers on Social Media

Lesbians couple on social media

Become a part of the story

More time is spent by internet users on social media sites like Facebook, YouTube, Instagram and TikTok than any other media, and this figure will only continue to rise. 

Our social media marketing services are engineered to reach gay and lesbian consumers worldwide on the sites where they spend most time. Over 5 million people on Facebook identify as out gay and lesbian men and women. Sites and apps like Grindr, and Planet Romeo get between 350,000 and 13 million unique visitors each month. Millions of LGBTQ+ people use a range of other social networks. 

Nurture the love for your brand

Ads from mainstream brands tend to target heterosexual consumers only. This is true even for brands advertising on gay destinations online.

This approach isn’t very effective. Research has shown that lesbian and gay consumers respond much more positively to advertising that targets them specifically.

We help brands connect with customers – whether they’re gay, lesbian, bisexual, trans gender or even straight!

Tap into our insight to build campaigns that engage gay audiences and engender loyalty to your brand. Whether you want to target gay youth on Grindr or lesbian parents on Facebook, we’ve got you covered. Our expertise encompasses Instagram, Twitter, Snapchat, and TikTok advertising, influencer marketing, and YouTube video promotion.

Gay friends social

Brand Promotion

Building presence on the leading social networking sites frequented by lesbian and gay consumers. Brand promotion within and across networks.

Viral Marketing

Attention-grabbing creative design. Spreading fascinating, sexy, even controversial content with true viral potential.

User Engagement

Beyond inert branding. Driving truly proactive brand momentum through greater user engagement and social interaction.

Does social media deliver results?

Social media marketing performance is often compared unfavourably to paid search, without accounting for the awareness and branding that the medium builds. Today, we can harness the power of machine learning and data intelligence to turn social into a powerful performance marketing channel where brands can grow revenues and engage LGBT consumers authentically.

Reach LGBTQ+ audiences on social with the OUT network