“Magic is not only at Christmas. It is also in us.”
This beautiful, touching ad by Diageo-owned Spanish Scotch Whiskey brand, J&B, shows acceptance across generations. Everyone should be able to celebrate at Christmas, without anyone being left out.
Sadly, these days, many people from the LGTBIQ+ community feel uncomfortable or rejected by their own families, and cannot celebrate with them. For this reason, J&B made this Christmas story starring a grandfather and his family. Ella Di Amore, a 26-year-old multidisciplinary trans artist, worked with the whiskey brand to give a voice and visibility to the community.
This story is meant to make everyone reflect, so that there can always be room at the table for acceptance, respect and, above all, celebration.