Gay Couple In Mexico’s First LGBT Ad

Colgate’s new ad, which airs in Mexico, features a gay couple moving house. The pivotal moment in the ad is when they encounter their new neighbour.

Mexican media has never before featured a gay couple in an ad.

The commercial comes just weeks after the Mexican President proposed revisions to the country’s constitution to allow for same-sex marriage.

Colgate are also promoting the hashtag #SmileWithPride – with pics of cute couples – on Twitter, to coincide with Pride season. So far, though, the tag seems to mostly include retweets of this ad.