This new ad from instant food giant Pot Noodle is not what you initially think it’s going to be . We are introduced to a young man chasing his dream of making it big in Las Vegas…apparently as a boxing champion. But there’s a twist at the end that subverts our expectations and breaks down gender stereotypes.
Instead of becoming a boxer, he actually dreams of being a ring boy – a role traditionally reserved for girls. The ad is part of a wider campaign from Pot Noodle called “You Can Make It”, which is all about inspiring customers to follow their dreams.