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UK National Lottery Gay Story

    Released at the start of Pride month, this ad isn’t specifically about Pride, but shows a cute love story featuring a gay couple who meet, fall in love, grow together…

    … and win The National Lottery!

    The ad is significant in its avoidance of rainbow-washing. While it’s perfectly timed for Pride month, it doesn’t jump on any bandwagons, and presents a gay couple in a very ordinary way – regular folk who meet, fall in love, get married, grow old together – while touching upon some of the trials of tribulations of being LGBTQ+.