In spite of the founder’s Mormon background, Marriott hotels continue to welcome LGBT travellers with this new ad featuring a lesbian couple.
Promoting the Autograph collection of hotels, the ad has a special touch that shows the thoughtfulness behind it – it includes a remake of the B-52’s classic ‘Roam’. The B-52s were LGBT pioneers, with a knowingly different aesthetic, and hilarious lyrics that read as queer to those in the know. Four of the band’s five original members identified as LGBTQ.
This ad was released almost at the same time as another one featuring another lesbian couple, also set to background music by the B-52s – a different remake of ‘Roam’!