Here’s John and Duncan’s video for the ‘Get To Know Us First’ campaign.
Gettoknowusfirst debuted these ads during Barack Obama’s presidential inauguration on January 20, 2009and followed with some very significant airtimes, including during the Super Bowl, the Oscars, the BET Awards and primetime family viewing slots, such as Extreme Makeover, Home Edition and a wide range of the highest-rating daytime slots such as Good Morning America, The View, the Oprah Winfrey Show and daytime soap operas. :
They also put a large quantity of spots on Spanish language stations across the state, leveraging our viewing audience by targeting soccer playoffs and telenovelas (soaps).
These ads have now cycled into the Public Service Announcement (PSA) rotation in many media markets across the state and continue to air. They will contiunue as long as those station managers decide to retain them in their line-up.