Case Study: The Cauldron
A Magical LGBTQ+ Safe Space
The Cauldron is an immersive cocktail experience that combines magic and molecular mixology. Guests can craft their own magical potions in the unique, fantasy-inspired environment. The Cauldron has created safe space for the LGBTQ community, where everyone can discover magic.
The Challenge
The Cauldron wanted to raise awareness and drive ticket sales for the wonderful venues in London, Edinburgh, Brighton, New York and Philadelphia. They wanted to attract tourists and locals looking for a different and magical night out.
Our Strategy
Working with the founders and marketing team at the venues, we developed a strategy to enchant fans of magic and immersive experiences.
A key part of the strategy was to combine the wow-factor of the experience with the reach of their biggest fans. We created partnerships with several carefully selected influencers.
We launched a “Creator Program” where influential fans could visit one of the venues and demonstrate their magic and creative skills. The response was overwhelming — over 400 influencers applied in just a few weeks! Over 100 of them created user-generated content (UGC) for The Cauldron.
This fantastic collection of authentic, customer-perspective storytelling content was then successfully promoted across all media channels with great results.
Services Used
Results
2.7x ROAS
Significant increase in Return on Ad Spend tracked for influencer ads vs traditional ads featuring content by the brand.
41% Higher Sales
Ticket sales increased as a direct result of influencer content. This was measurable, attributable data from our advanced tracking setup.